Books for all!
A bookstore celebrating curiosity and wonder.
Well Read Books
Located in an 1890 storefront, they needed a brand that felt established and could have existed 100 years ago.
Brand Identity
Mascot Design
Books for All!!! 📚🐰
We are very proud of this brand identity for Well Read Bookstore in Downtown Lee’s Summit 💛 The storefront was built in 1890, and has been home to multiple grocery stores, a soda fountain, another beloved bookstore, and even an appliance store. Anna needed a brand that felt established and looked as if it existed 100 years ago.
The rabbit mascot, Lewis (named for the original Lewis & Duncan grocery), represents curiosity and encourages readers to “jump into wonderland.” The colors are based off the green paint of the shop and the historic red brick building.
Stay curious. Find your adventure. And check out Well Read Books the next time you’re in the neighorhood.
