“I’m in the process of quitting my job and buying a coffee truck. Probably getting it this weekend…”

- The best kind of after-hours work text 😃☕️

Joe bought his truck in the spring, quit his 9-5, and started working on all the logistics it takes to open a food truck. In the meantime, we helped him name the business (Joe’s Roadside Coffee), created a brand with the vibe of a blue-collar pit stop, and built out practical deliverables to get this thing off the ground: menus, social media templates, and even custom cup sleeves.

When he texted me that day, I believe my response was “F*******************ck yeah!!!!!!!” I was hyped to see a friend go after their crazy dream, and this project lived up to the hype. Congrats to my buddy, Joe, for doing the thing. If you’re out in L.A., keep an eye out for the best coffee service on wheels! 💙