"See you on the Fairway" – a brand inspired by golf history.
The Fairway Club
A place for all golfers to feel at home.
Brand Identity
Merch Design
Brand Naming
The Fairway Club is an indoor golf simulator and hangout in Lee’s Summit, MO. It’s a place for golfers of all skill levels to feel at home, improve their skills, and enjoy the sport together.
Logan, Fairway Club’s owner, is a golf coach who believes in keeping it casual when helping people level-up their game. Not everyone is trying to play the PGA Tour – and Fairway Club embodies that spirit. It’s just a fun place to enjoy golf with your friends and get a little bit better along the way.
We took inspiration from Logan’s collection of vintage golf memorabilia, black & white photos of the greats like Arnold Palmer, and golf magazine designs from the mid-century. The mascot, Cleatus, is inspired by Coach Logan himself and his impressive handlebar mustache.
I can’t wait to stop by The Fairway Club this fall to slice a few balls into the rough 😃